Pembelian panik

Pembelian panik mangrupa salah sahiji tindakan meuli barang dina jumlah gedé keur nyegah efek kalangkaan stok barang lantaran bencana atawa naik-turunna harga barang. Pembelian panik tiasa dikaji tina sudut pandang téori perilaku konsumén ku sababaraha conto tindakan kolektif saperti trén, nimbun barang, jeung narik dana dina jumlah gedé^[1].

Pembelian panik boga éfék mangrupa kalangkaan barang anu nyata, teu mandang risiko na nyata atawa ngan sakur persépsi hungkul^[2].

Rujukan

↑ Duncan, Tom (2005). Principles of Advertising & IMC (Second Edition). McGraw-Hill.
↑ TODAY, Jessica Guynn, Mike Snider and Kelly Tyko, USA. "We need to calm down: Coronavirus fears spark 'panic buying' of toilet paper, hand sanitizer and water". The Repository. Diakses tanggal 2020-03-17. Archived 2020-03-04 di Wayback Machine

Artikel ieu mangrupa taratas, perlu disampurnakeun. Upami sadérék uninga langkung paos perkawis ieu, dihaturan kanggo ngalengkepan.

[1] Duncan, Tom (2005). Principles of Advertising & IMC (Second Edition). McGraw-Hill.

[2] TODAY, Jessica Guynn, Mike Snider and Kelly Tyko, USA. "We need to calm down: Coronavirus fears spark 'panic buying' of toilet paper, hand sanitizer and water". The Repository. Diakses tanggal 2020-03-17. Archived 2020-03-04 di Wayback Machine

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